The Sportfive agency invited offers for the rights for the 2014 and 2016 Olympic Games in Albania. Bids must be submitted by 5pm central European time on April 30.
In February 2009, Sportfive was appointed by the International Olympic Committee to sell rights for the 2014 winter Olympics in Sochi and the 2016 summer Games in Rio de Janeiro on a market-by-market basis across 40 European territories. Sportfive guaranteed the IOC about €236 million ($316 million).
The IOC has negotiated directly with Europe’s largest markets. The governing body has sold rights for the 2014 and 2016 Olympics in France, Germany, Italy, Spain and Turkey. A deal has not yet been reached in the UK.