In the first agreement, Sportsman has the rights to sell live La Liga coverage to betting websites worldwide, with the exception of certain territories. There are various restrictions covering the rights – such as a limit placed on the size of the screen – to ensure that the value of the main audiovisual rights is not undermined.
Sportsman has also since acquired the main La Liga audiovisual rights in Germany and Austria, the agency’s “home” markets, after Mediapro had struggled to make a sale directly.
For more information see the next issue of TV Sports Markets.