Standard Group acquires broadcast rights to golf’s Magical Kenya Open

Kenyan multi-media company The Standard Group has acquired exclusive local rights to broadcast the 2019 Magical Kenya Open, which is being played at Karen Golf and Country Club this week

Its Kenya Television Network will show the European Tour golf event on its free-to-air KTN News channel, which is available across East and Central Africa. It will be the only local station with rights to show the tournament live.

It is the first time the tournament, which was until this year part of golf’s European-based Challenge Tour, has been broadcast live on local television since its inception in 1967, according to Standard Media, the news arm of the Standard Group.

Standard Media will work with the European Tour Production team to broadcast the footage, which will be shared with the likes of the Golf Channel, Supersport and Sky Sports, which last year expanded its deal with the European Tour.