Star India extends Premier League rights deal

Pay-television broadcaster Star India has extended its long-running rights deal for the English Premier League top-tier club football competition.

The new agreement will run for three seasons, from 2016-17 to 2018-19.

Star India will broadcast over 200 Premier League matches per season on a live and delayed basis to audiences in India on its Star Sports television channels.

Star India will also live stream all 380 matches from the 2016-17, 2017-18 and 2018-19 seasons via its Hotstar and Starsports.com digital platforms.

Sanjay Gupta, chief operating officer of Star India, said: “Our partnership with the Premier League is in line with our strategy of promoting and building football as a priority sport in the country. We have been broadcasting Premier League football for the last 15 years, and this renewal reaffirms our faith in the strength of the competition as the best international football property. With Premier League, Bundesliga and the Indian Super League, we continue to have a portfolio of the best of global and Indian football.”

Richard Scudamore, executive chairman of the Premier League, added: “The popularity of Premier League football has increased significantly in India in recent seasons and the quality of Star's production, and their promotion of our competition, is a major factor in that.”