Stats Perform adds Pro League betting streaming rights to football portfolio

Sports data and technology company Stats Perform has agreed a deal for live betting streaming rights to the Pro League, the top tier of club football in Belgium.

The multi-year deal covers all matches from the Pro League and the 1B Pro League, and also includes rights to key fixtures from the Belgian Cup.

The deal will grant Stats Perform exclusive rights to distribute live video streams of the competitions to licensed sportsbooks outside of Belgium. Stats Perform’s official data from the competitions will complement the streams.

International betting video rights to the league were previously held by the IMG agency.

The agreement has been signed after Stats Perform earlier this month finalised a deal for media and betting video rights for Brazilian football’s top two leagues. That contract runs from 2020 to 2023 and includes 380 matches from each league.

Domestic and international rights to the Pro League are held by Eleven Sports, which signed off on its new five-year deal with the competition back in June. Eleven’s agreement is worth €103m ($122m) per season between 2020-21 and 2024-25.

Pro League split up its international broadcast, betting streaming and scouting rights as it opted to sell each separately in order to drive the maximise value from each. A deal for the scouting rights is still to be finalised.

On the fast betting data collection side, the Pro League is part of a centralised 16-league agreement signed by the Association of European Professional Football Leagues (European Leagues) with Genius Sports, Sportradar and Stats Perform. That agreement runs from 2019-20 to 2021-22.

Earlier this week, the Pro League and Eleven signed a multi-year deal with Israeli company WSC Sports to deliver real-time highlights for clubs in the top two divisions and all of the league’s distribution partners. The deal is designed to build the global visibility of the two competitions.

Also this week, the Pro League signed a tie-up with Netherlands-based digital and social media agency 433. The tie-up forms part of the Pro League Forward project and is in line with its plans to raise its profile overseas.