Stats Perform and Matchroom strike five-year multi-sport betting rights deal

Sports data and technology company Stats Perform has agreed a new five-year worldwide betting streaming rights deal with the Matchroom Sport agency.

The new deal announced today (Monday) includes Matchroom’s ‘Multi Sport’ events and darts’ PDC TV events.

Events covered by the agreement include the PDC World Darts Championship, the Champion of Champions Snooker and pool’s Mosconi Cup. Stats Perform will hold the exclusive rights to distribute live video streams to betting operators.

Matchroom Multi Sport, previously a department within the wider Matchroom Sport group, was recently spun off to become its own wholly-owned subsidiary.

During the sports shutdown caused by the Covid-19 pandemic, Stats Perform agreed a deal with Matchroom for betting streaming rights to darts’ PDC Home Tour, a series putting players competing from their respective homes.

At the start of 2018, the PDC extended its data and rights deal with Sportradar, one of Stats Perform’s rivals in the betting sector. That deal included the right to exclusively distribute official PDC tournament data to the betting industry, along with live media rights.

The flagship World Snooker Championship has been a part of IMG’s live betting streaming rights portfolio.

Stats Perform’s new agreement with Matchroom follows on from its recent deals for live betting video and data rights to Belgian football’s Pro League and Brazil’s top two leagues. Stats Perform also holds betting streaming rights to France’s Ligue 1 and Spain’s LaLiga, plus Australian basketball’s National Basketball League, ice hockey’s KHL and women’s tennis’ WTA.

Alex Rice, chief rights officer at Stats Perform, said that the “multi-sport nature of the deal provides our clients with a broad range of content which appeals to a high number of betting fans”.

Matchroom chairman Barry Hearn added: “Stats Perform are one of our longest-serving partners and this new partnership underlines our commitment to leading the way in sports programming. I’m delighted to see it pass 20 years of working together and long may that continue.”