UK sports production and media company Sunset+Vine will relaunch its sports magazine programme Gillette World Sport in January 2015.
Sunset+Vine will produce and distribute 52 shows per year, with men’s personal care company Gillette resuming as title sponsor – a designation it enjoyed from the show’s initial launch in 1984.
Gillette World Sport will be available across all media platforms and be supported by a comprehensive social media campaign.
Ian Sollors, head of branded content at Sunset+Vine, said: “The new weekly Gillette World Sport will be totally re-imagined and re-invented for today's global audience, providing a unique precision based insight into the sports we love. Our intention is to get under the skin of modern day sport, looking at key aspects that have never really been done justice to before.”
Francesco Tortora, Gillette’s global brand director, added: “This great show helped us build Gillette’s undisputed heritage in sports. At its peak, Gillette World Sport was watched by millions in over 100 countries around the world, and we’re delighted to bring it back.”
Gillette boasts a team of football ambassadors with England and Manchester City goalkeeper Joe Hart (pictured), along with Bayern Munich and Germany forward Thomas Muller, appearing in the promotional material for the return of Gillette World Sport.