HomeNewsCricketSouth Africa

SuperSport extends Cricket South Africa rights

SuperSport, the pay-television broadcaster which operates in sub-Saharan Africa, has renewed a rights deal with Cricket South Africa, the sport’s national governing body.

Under the deal, SuperSport will remain the governing body’s pay-television rights holder in sub-Saharan Africa.

The agreement will run for six years, from 2015-16 to 2020-21, and will start on May 1.

SuperSport will continue to serve as the host broadcaster for all South Africa national team home matches.

The broadcaster will also provide coverage of a minimum of 60 per cent of the domestic T20 Challenge and One-Day Cup matches.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.