SuperSport purchases English Football League rights

SuperSport, the pay-television broadcaster in Sub-Saharan Africa, has acquired rights for the English Championship, the second tier of football in England, and the country’s League Cup knockout tournament.

The deal was struck with the Pitch International agency and will run for five seasons, from 2012-13 to 2016-17.

The agreement covers the entire Sub-Saharan region.

The Football League, the governing body for the three divisions below the Premier League in England, operates the Championship and the League Cup.