Synergy Sports to commercialise Canadian Elite Basketball League’s betting rights

US-based sports technology and analytics firm Synergy Sports has signed a multi-year agreement with the Canadian Elite Basketball League (CEBL), through which it will commercialise the league’s content betting rights.

The agreement also covers basketball analytics services, while Synergy Sports will provide its EVO graphics product to enhance live production of CEBL games. The agreement expands on an existing relationship between the two parties.

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