Spanish telco Telefónica has struck a deal to carry the Mediapro agency’s new beIN Sports LaLiga pay-television channel in Spain.
Telefónica's DTS unit agreed to pay Mediapro €2.4bn ($2.6bn) to carry beIN Sports LaLiga for three seasons, from 2016-17 to 2018-19.
Coverage on the channel will include the top-tier Primera División, second-tier Segunda División and the Copa del Rey knockout competition for all three seasons, plus matches from the Uefa Champions League and Europa League European club competitions until at least the end of the 2017-18 campaign.
The channel will show eight LaLiga games per match day, with one of those matches featuring either Real Madrid or Barcelona. The package also included one ‘Clásico’ match between Real Madrid and Barcelona each season.
Mediapro launched the tender process for the carriage rights on December 18.