Televisa Deportes to show Juarez matches in 2019 Liga MX

Mexican broadcaster Televisa Deportes will show Mexican football team Juarez FC matches in the 2019 Liga MX season, the top-tier of Mexican club football.

The deal was reached after Juarez bought fellow Mexican side Lobos BUAP for an undisclosed sum earlier this month, agreeing to continue the existing deal Lobos held with Televisa.

The 2019 Liga MX season kicks off next month and runs through to December.

Televisa also holds the rights to broadcast a host of other Liga MX teams with local sources citing that many as eight other teams are signed up to the broadcaster.

Televisa renegotiated its package with one of those clubs – Chivas – in January, avoiding a potential lawsuit between the two and saw them agree a one-year, non-exclusive, free-to-air media rights deal for the upcoming season.

Speaking at a press conference earlier this week, ESPN reported Liga MX president Enrique Bonilla as having said: “The situation is like this: Juarez will participate in Liga MX next season in place of Lobos BUAP. It’s done. It’s been agreed by the assembly and from this moment we’ll work on the schedule.”

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.