Telstra rules out Cricket Australia digital rights bid

Telecommunications company Telstra has said that it will not bid for the next cycle of mobile and digital rights on offer from the Cricket Australia national governing body, according to the Australian newspaper.

“We’ve got no plans in the cricket space,” Telstra’s head of digital media, Mark Buckman, said. “We will always look at every opportunity as they present themselves if we think they are going to provide a compelling piece of content to our customers and if we think that we can make a business case out of it and make money out of it. But at this point we haven’t got any plans to pursue anything with Cricket Australia in that respect.”

The rights that have been offered to the market cover national team Test and one-day matches in Australia, as well as domestic club competitions the Sheffield Shield and Big Bash League for the next five years – from 2013-14 to 2017-18.