Indian subcontinent pay-television broadcaster Taj TV has acquired rights for the Euroleague Basketball club competition.
The deal will start immediately, covering the remaining weeks of the 2012-13 season and the next two seasons, from 2013-14 to 2014-15.
Taj TV, which struck the deal with the Total Sports Asia agency, will exploit the rights on its Ten Sports channel in India, Pakistan, Bangladesh, Nepal, Afghanistan, Bhutan and the Maldives.
“With this agreement, we now reach 199 countries and territories, which is a record in Euroleague Basketball’s history and a clear demonstration of the interest that the competition generates around the world,” Euroleague Basketball’s chief television and new media rights officer, Andrea Bassani, said.