Online streaming platform Tencent has signed a wide-ranging partnership with the Chinese Volleyball Association.
The agreement covers the women’s national team, who won gold at the 2016 summer Olympic Games in Rio de Janeiro.
The Yutang Sports website said Tencent will use its Tencent Sports, Tencent News, Tencent Video, kb.qq.com and live.qq.com platforms, as well as social media platforms WeChat and Tencent QQ, to deliver Team China content.
Meanwhile, Tencent subsidiary Yingde Sports will assume marketing and business operations for the team. Yutang said this is the first time Team China has outsourced such rights.