Event and venue management company iRena is making a substantial loss on its deal for all Chinese Volleyball League media and marketing rights.
The Chinese Volleyball League is the latest domestic property to reap the rewards of two years of growth in the country’s sports market.
Thai media company BEC World paid a massive premium to acquire International Volleyball Federation (FIVB) rights in the country.
The MP & Silva agency is thought to have paid an increase of just under 35 per cent to renew its global rights deal with Italy’s top men’s volleyball league, Lega Pallavolo Serie A.
Red Bull Media House is understood to be in advanced talks with volleyball’s world governing body, the International Volleyball Federation (FIVB), to take over the rights to beach volleyball events.
Media rights clips from January 15 to January 28
Media rights clips from December 11 to January 14.
Media rights clips from January 30 to February 12
Pitch International lands volleyball World Championship in 2014
Media rights clips from 24 October 6 November