French commercial broadcaster TF1 has acquired free-to-air rights to the Super Bowl, the end of season showpiece of the NFL American football league, according to news and entertainment website Pure Médias.
Terms of the deal were not disclosed, but it will reportedly take effect from this season’s game, which takes place at Mercedes-Benz Stadium in Atlanta on February 3.
Digital-terrestrial broadcaster W9 had held the rights since 2010, with beIN Sports holding the NFL’s pay-television rights in France.