Ti’ao Power lands Chinese Super League rights in big-money deal

Chinese media group Ti’ao Power has acquired the domestic broadcast and production rights to the Chinese Super League club football competition in a five-year deal, from 2016 to 2020.

The Yutang Sports website said the Beijing-based company’s contract for the CSL is worth a total of RMB¥8bn (€1.1bn/$1.26bn). Ti’ao Power will pay RMB¥1bn per year for the first two years, and RMB¥2bn on an annual basis from 2018 to 2020.

Four companies reportedly made it to the final round of the bidding process, which took place today (Friday). They were Ti’ao Power, Great Sports Media, a subsidiary of Shanghai Media Group; state-owned broadcast group CCTV Sports and Entertainment and Guangdong TV, one of China’s largest provincial networks.

The new deal is said to set a new record in the history of Chinese sports broadcasting. Ti’ao Power also currently holds rights to the Chinese national team under a deal with the Chinese Football Association.