Tennis’ Tie Break Tens has launched a channel on social video platform Twitch, where all previous seven tournaments from the fast-paced, short-form competition will be available to stream.
Tie Break Tens will be assisted by streaming and distribution platform Transmit.Live, which will stream curated programming schedules on Twitch. Dynamic brand monetisation will be integrated within content.
Tie Break Tens and Transmit.Live will donate a proportion of the streaming proceeds to charities to help fight the Covid-19 pandemic.
The Tie Break Tens was due to begin with the event at Indian Wells on March 10 but was cancelled because of Covid-19. It remains to be seen when the next events will be held.
Tie Break Tens has previously held tournaments in London, Vienna, Madrid, Melbourne, New York and Indian Wells, with the likes of Novak Djokovic, Rafael Nadal, Dominic Thiem, Andy Murray, Serena and Venus Williams and Simona Halep among the players to have competed.
Tournaments are held over one evening and involve eight players competing in a knockout format. Each match consists of a super tie-break to 10 points.
In February, the Stockholm-based Spring Media agency agreed a deal to distribute international broadcast rights to the 2020 edition of Tie Break Tens.
Spring Media is distributing the worldwide television, internet and mobile rights to the competition. Its mandate does not include the domestic markets in which the events are held. The international rights distribution role was held by RDA, the sports media rights agency, and Zeus Sports Marketing Group, the boutique sports marketing agency, in 2018 and 2019.