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Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.

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Twitch has been named the exclusive live streaming partner of USA Basketball, in a deal announced by the governing body and the National Basketball Association.
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Major League Soccer has signed a one-year partnership with the Amazon-owned Twitch to give its esports competition, the eMLS Cup, a more prominent position on the streaming channel

UK esports organisation Fnatic has agreed a long-term exclusive streaming partnership with social video platform Twitch
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Tyler “Ninja” Blevins, who is Twitch’s most popular live-streaming gamer, will provide play-by-play analysis of tonight's Thursday Night Football action on the Amazon Prime Video-owned channel. Th