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Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.

Australia’s National Basketball League (NBL) has claimed a first for the country with a global streaming agreement with social video platform Twitch.
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Twitch has been named the exclusive live streaming partner of USA Basketball, in a deal announced by the governing body and the National Basketball Association.
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Major League Soccer has signed a one-year partnership with the Amazon-owned Twitch to give its esports competition, the eMLS Cup, a more prominent position on the streaming channel

UK esports organisation Fnatic has agreed a long-term exclusive streaming partnership with social video platform Twitch