Twitch

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Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.

Amazon-owned streaming service Twitch built its reputation as a home for esports and video gaming communities, but its prominence as a platform for traditional sports is growing as it looks to widen its remit.

Twitch’s deal to acquire exclusive international rights to the National Women’s Soccer League suggests the Amazon-owned streaming platform has become a go-to partner for traditional sports leagues seeking younger audiences.

Esports organisations ESL and DreamHack are looking to the long-term as they continue to agree media rights deals with more traditional broadcasters.

Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

UK pay-television broadcaster Sky attracted a peak audience of 3

Tennis’ Tie Break Tens has launched a channel on social video platform Twitch, where all previous seven tournaments from the fast-paced, short-form competition will be available to stream.

Esports organisations DreamHack and ESL have agreed a new three-year deal with Twitch, which will allow the Amazon-owned streaming platform to exclusively stream English-language coverage of ESL and DreamHack…

Spanish LaLiga football club Real Madrid has launched an official channel on social video platform Twitch

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Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.