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Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.

Amazon-owned streaming service Twitch built its reputation as a home for esports and video gaming communities, but its prominence as a platform for traditional sports is growing as it looks to widen its remit.

Twitch’s deal to acquire exclusive international rights to the National Women’s Soccer League suggests the Amazon-owned streaming platform has become a go-to partner for traditional sports leagues seeking younger audiences.

Esports organisations ESL and DreamHack are looking to the long-term as they continue to agree media rights deals with more traditional broadcasters.

Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH

LaLiga, the organising body of the top two divisions of Spanish club football, has furthered its association with Twitch by becoming the first major European sports competition to officially join the global…

Esports superstar Tyler “Ninja” Blevins has signed a multi-year deal to stream on the Amazon-owned Twitch platform following the recent shutdown of Microsoft’s Mixer service. I

The National Women’s Soccer League has announced that every game of the NWSL 2020 fall series will be streamed globally thanks to an expanded partnership with Twitch.

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Twitch’s deal with game developer Activision Blizzard last month is the latest indication the live-streaming platform and its rivals are now seeking esports rights on an exclusive basis.