Turner expands Snapchat collaboration

US cable-television broadcaster Turner Broadcasting System will create more video content for mobile application Snapchat, including sports programming, under an expanded partnership.

Under Turner’s agreement with Snap, which operates Snapchat, the former will continue to create Live Stories – collections of user-submitted photos and videos – around sports events. The properties covered by the deal include the March Madness men’s college basketball tournament and golf’s PGA Championship.

In March, Snapchat featured 14 Live Stories during March Madness, which was also broadcast on Turner platforms and the CBS network.

Bleacher Report, the sports-focused digital platform that is owned by Turner, will also launch a new Discover channel in the US as part of the expanded deal. The channel will feature videos, images, animations and graphics covering sport’s top stories.

Turner will spearhead sales efforts for Live Stories and shows.