TV2 Sport makes profit in 2008

Viasat’s share of TV2 Sport’s operating profit was SEK48 million (€4.4 million) in 2008, compared to a loss of SEK184 million in 2007, following the channel’s launch in April that year.

The channel is owned 51 per cent by TV2 and 49 per cent by Modern Times, but revenues, costs and balance sheet items are split 50-50 between the joint owners.

TV2 said that the 2007 loss was down to expected start-up costs, largely rights acquisitions.

TV2 Sport’s total sales for the year were SEK396 million, up from SEK88 million last year.

TV2 Sport has around 1.2 million subscribers and its top properties include Danish top-tier and second-tier domestic league, Champions League, German and French football, Wimbledon tennis and motorsport.