TVP locks down Polish national team rights with Uefa deal

Polish public-service broadcaster TVP has acquired a package of rights marketed by Uefa, European football’s governing body, securing control over the national team’s games from 2018 to 2022.

The CAA Eleven agency, Uefa’s exclusive marketing partner for the sale of certain media and commercial rights relating to its national team football competitions, in February launched a tender in Poland for rights to the European Qualifiers for the Euro 2020 and 2022 Fifa World Cup tournaments, the 2018-19 and 2020-21 Nations League competitions and other international matches.

TVP has acquired this package of rights, along with the Euro 2020 finals, having already secured coverage of the 2018 and 2022 World Cups, which will take place in Russia and Qatar, respectively.

Włodzimierz Szaranowicz, director of TVP Sport, said: “From 2018 until 2022 the national team will play only on TVP. This is a huge success and a reason for great joy.”

The new Nations League received the unanimous backing of all 54 Uefa member associations at a meeting of European football’s governing body in March 2014. The competition is designed to enhance the attractiveness of national team friendlies and will replace a number of windows set aside for such games.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.