Polish public-service broadcaster TVP has acquired a package of rights marketed by Uefa, European football’s governing body, securing control over the national team’s games from 2018 to 2022.
The CAA Eleven agency, Uefa’s exclusive marketing partner for the sale of certain media and commercial rights relating to its national team football competitions, in February launched a tender in Poland for rights to the European Qualifiers for the Euro 2020 and 2022 Fifa World Cup tournaments, the 2018-19 and 2020-21 Nations League competitions and other international matches.
TVP has acquired this package of rights, along with the Euro 2020 finals, having already secured coverage of the 2018 and 2022 World Cups, which will take place in Russia and Qatar, respectively.
Włodzimierz Szaranowicz, director of TVP Sport, said: “From 2018 until 2022 the national team will play only on TVP. This is a huge success and a reason for great joy.”
The new Nations League received the unanimous backing of all 54 Uefa member associations at a meeting of European football’s governing body in March 2014. The competition is designed to enhance the attractiveness of national team friendlies and will replace a number of windows set aside for such games.