Media company Nordic Entertainment (Nent) Group has acquired exclusive rights to the English Premier League across the Netherlands, Poland, Estonia, Latvia and Lithuania for the six seasons from 2022-23…
Pay-television broadcaster beIN Sports, the Nordic Entertainment (Nent) Group and subscription broadcaster Sport TV are among the broadcasters to have acquired rights to this year’s edition of Royal A…
Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.
Peter Nørrelund, EVP and head of expansion and sport, NENT Group speaks to SportBusiness Media about the media group's new eight-season deal with the Bundesliga, its ability to monetise exclusive rights, and and the features of a Nent target market.
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