Poland

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The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

Pay-television broadcaster Eleven Sports has renewed deals in Poland for Spain’s LaLiga and Italy’s Serie A, paying modest increases for both.

The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.

Polish MMA promotion KSW is entering the 15th year of its partnership with commercial and pay-television broadcaster Polsat – a key reason for its enduring popularity in the country. Martin Lewandowski speaks to TV Sports Markets about the promotion's past, present and future, and how it can remain number one despite the increasing presence of the UFC in Poland.

Polish public-service broadcaster TVP has secured rights to the 2019 Uefa Under-21 Championship. The deal is for all matches, including those played by the Polish national under-21 team

Polish public-service broadcaster TVP Sport has signed a fresh rights agreement with esports organisation ESL

GolfTV, the Discovery-owned online streaming service, has acquired rights in Norway, Poland and Russia to the Masters, the first men’s major of the year.

Polish public-service broadcaster TVP has agreed a sublicensing deal with pay-television broadcaster NC Plus that ensures the Ekstraklasa, the country's top-tier football league, will receive free-to-air…

Features

Eleven Sports last month acquired the remaining package of German Bundesliga rights in Poland, ensuring its control over the league’s coverage in the country.

The NBA’s blockbuster deal with e-commerce firm Rakuten in Japan will soon be followed by new deals in Spain with Telefónica and Poland with NC Plus, TV Sports Markets understands.

Eleven Sports Network has paid a marginal increase to renew Formula One rights in Poland in a deal with the MP & Silva agency.

Polsat has completed its set of European club football rights in Poland, agreeing last month to pay an increase of about 40 per cent for rights to Uefa’s Europa League.

NC Plus has renewed its rights to the three most important speedway properties in Poland – the Speedway World Cup, Speedway Grand Prix and the Polish Ekstraliga – but will share the Ekstraliga with Eleven Sports Network from 2019.

Polsat has shocked the Polish sports-rights market by acquiring Uefa Champions League rights, paying a huge premium to wrest them from long-term incumbent NC Plus.

Strong competition and Robert Lewandowski’s decision to remain with Bayern Munich drove a big increase in the value of Bundesliga pay-television rights in Poland last month.

Polish public-service broadcaster TVP has paid an increase of over 40 per cent to acquire rights to the 2018 and 2020 Olympic Games from media group Discovery Communications.

Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.

Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.

Polish public-service broadcaster TVP has acquired a share of Euro 2016 rights from Polsat in what local experts believe is an excellent deal for the latter.

The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.

Polish pay-television operator NC Plus secured live rights to the Ekstraklasa for the next four seasons after submitting a surprisingly high bid for the league’s international rights.

The award of the domestic live rights to Poland’s top football league, the Ekstraklasa, is likely to come down to a straight shootout between the incumbent rights-holder, pay-television platform NC Plus, and Eleven, the new channel operated by Andrea Radrizzani.

The Polish football league, the Ekstraklasa, is to launch a league channel in a joint venture with its media-rights adviser MP & Silva after offers from broadcasters fell below expectations, TV Sports Markets understands.