The Brazilian Football Confederation (CBF) has signed a content partnership with social media platform Twitter for the 2018 Fifa World Cup.
The agreement for the ongoing national team tournament in Russia will provide video content through the CBF’s official account on Twitter, @cbf_futebol.
Content will include live streaming of Brazil’s training sessions, and news video related to the matches, press conferences and behind-the-scenes footage. The agreement also includes archive content and other material.
The two parties will utilise the #GigantesPorNatureza hashtag for the content to allow Twitter users to find the latest news.
“The opportunity to bring fans exclusive and quality content, showing every step of the Brazilian team in the World Cup, reinforces the role of Twitter as the place where people will accompany, in real time, everything that is relevant about the world,” Pitter Rodriguez, director of sports content partnerships for Twitter in Latin America, said.
Brazil opened its World Cup campaign with a 1-1 draw against Switzerland on Sunday, with their next match against Costa Rica on Friday.