Social media platform Twitter has signed its latest major rights partnership today (Thursday) through an agreement with US college sports conference the Pac-12.
Under the deal, Twitter will be the premier streaming partner for Pac-12 Plus, a broadband network of live events produced by the conference’s 12 universities, with at least 150 games over the 2016-17 academic year live streamed to fans on Twitter.
The Pac-12 said the final roster of school-produced Olympic events shown on Pac-12 Plus will be determined as the season approaches, but will include Olympic sports such as soccer, volleyball, gymnastics, baseball, ice hockey, swimming and diving, softball, track and field, wrestling, lacrosse, tennis and water polo.
These events are produced by Pac-12 universities and will also still be streamed on university official athletic sites and Pac-12.com.
“The Pac-12 Networks’ collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events,” Pac-12 Networks president Lydia Murphy-Stephans said. “By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.”