Spanish-language US broadcaster Univision Deportes has sealed a multi-year deal for broadcast rights to Mexican Liga MX football club Chivas de Guadalajara.
The agreement is effective from July 2013 and covers rights for all languages and media platforms. It covers the rights to all of Chivas’ Liga MX, Copa Mexico and friendly matches.
“This deal reinforces Univision's commitment to provide the best and most relevant programming to Hispanic audiences,” Cesar Conde, president of Univision Networks, said. “We are pleased to continue to deliver the culturally relevant content our audience seeks, while creating opportunities for our partners to connect with the fastest growing consumer segment in the nation.”
Univision Deportes now has the largest portfolio of Mexican football in the US. In addition to Chivas, Univision holds exclusive US media rights to the home games of Toluca, Pumas de la UNAM, Monterrey, Tigres de la UANL, América, Pachuca, Tijuana, Santos, San Luis, Queretaro, Atlas and Atlante, plus away games for the rest of the league’s teams.