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US Open unveils behind-the-scenes streaming channel

The United States Tennis Association has unveiled a new US Open streaming channel, which is designed to enable fans to experience what happens off the court at the tennis grand slam.

The ‘US Open Now’ service will be streamed live and free of charge on USOpen.org, the US Open App, ESPN3 and on various international broadcast partner platforms around the world. Fans will also be able to access the first hour of US Open Now programming via Twitter each day.

The channel will feature the festival-like experience of the USTA Billie Jean King National Tennis Center, including the culinary and cocktail scene, behind-the-scenes stories and interviews, and celebrity sightings.

Meanwhile, the US Open enjoyed a record Opening Day attendance of 68,059 on Monday, August 26. This included 41,050 fans for the day session and 27,009 for the evening session.

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