![Andre Myhrer of Sweden competes at FIS men's slalom on January 26, 2020 in Kitzbuehel, Austria. (Photo by Martin Rauscher/SEPA.Media /Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/10/GettyImages-1196451531.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=413)
Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting Union.
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