Warner Bros. signs wide-ranging content partnership with NBA superstar’s firm

US entertainment studio Warner Bros. has signed a content creation partnership with SpringHill Entertainment, a company co-founded by basketball superstar LeBron James.

The two parties said the deal, terms of which were undisclosed, will result in the Cleveland Cavaliers star and his entertainment and content company collaborating with Warner Bros. in plans for projects in television, film and original digital content.

SpringHill Entertainment, created by James and business partner Maverick Carter, develops content across a wide variety of platforms including digital, documentary and feature films, and scripted and unscripted television.

SpringHill’s project portfolio includes television series ‘Becoming’, which tells the stories of athletes before they became famous and ‘Uninterrupted’, the multimedia platform for unfiltered athlete content hosted on Turner digital platform Bleacher Report.

Carter, chief executive of SpringHill Entertainment, said: “In everything we do, we think long and hard about how we want to grow and partners that can help us bring our content to the next level. And we’re always looking for new, creative ways to explore ideas that haven’t been done before, and this partnership with Warner Bros. will open a lot of doors for that.

“We want SpringHill to be a leader in the original content-creating space, and this partnership with a major player in the entertainment industry like Warner Bros. will help us continue to grow in the right direction.”

The deal has led to speculation that Warner Bros. may seek to resurrect its ‘Space Jam’ movie, in which NBA legend Michael Jordan starred in 1996. ESPN.com said Warner Bros. filed for three new Space Jam trademarks last month.