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Win Sports broadens Bundesliga’s exposure in Colombia

Colombian pay-television broadcaster Win Sports has enhanced its coverage of European club football by acquiring rights to the German Bundesliga.

The deal was signed ahead of the start of the 2020-21 season on Friday, with Win Sports broadcasting Bayern Munich’s opening 8-0 win over Schalke 04.

Win Sports will televise and stream four matches per week from the Bundesliga – the Friday evening game, two Saturday matches and a Sunday fixture.

Win Sports’ opening weekend coverage included Hertha Berlin’s 4-1 win at Werder Bremen on Saturday. Colombian player Jhon Córdoba signed for Hertha last week and scored on his league debut for the club.

The Bundesliga deal comes with Win Sports already holding rights to the Turkish Süper Lig.

The Bundesliga’s broadcast distribution across Latin America has altered greatly this season following the end of a pan-regional agreement with pay-television broadcaster Fox Sports. Fox held the Bundesliga rights across the Americas from 2015-16 to 2019-20 as part of an 80-territory deal that also included selected territories in Asia and Europe.

Coverage of the Bundesliga this season is also provided in Colombia via Claro Sports.

Claro last week announced its acquisition of Bundesliga rights across Latin America, excluding Brazil. Matches are being shown on the Claro Sports channel with the telecoms giant continuing its cross-platform approach through the free streaming of matches on the Marco Claro digital platform.

Claro Sports and media group Marca first entered into a content alliance at the start of 2017, with the aim of becoming the regional reference point for sports news. The first match aired by both Claro Sports and Marca Claro was Sunday’s clash between VfL Wolfsburg and Bayer Leverkusen.

Meanwhile, coverage in Mexico will not only be available via Claro Sports, but also on pay-television broadcaster Sky Mexico, Fox Sports and commercial broadcaster TV Azteca after the trio picked up rights.

Sky has acquired rights to all matches, reports El Economista, with Claro Sports to air the Sunday 5pm (CET) match and TV Azteca to show the Friday 7.30 clash.