World Rugby and ESM link up for new programme launch

World Rugby, the global governing body for rugby union, has teamed up with production company Engage Sports Media (ESM) to launch a new magazine programme.

Produced by ESM, World Rugby TV will be shown in 180 countries by more than 20 broadcasters. It will replace the governing body’s long-running Total Rugby programme.

World Rugby TV will feature coverage of 15-a-side rugby union and rugby sevens, as well as coverage of the sport at grassroots level in traditional rugby strongholds and emerging territories around the world.

In addition to television coverage, ESM will produce and distribute video content across World Rugby’s digital media platforms such as the body’s channel on video-sharing website YouTube and its official social media platforms.