Telco Spark acquired rights to the 2019 Rugby World Cup last week, outbidding Sky New Zealand in a deal which could shake up the country’s media-rights market.
French commercial broadcaster TF1 has acquired rights to the 2019 Rugby World Cup after taking up an option in its deal for the 2015 tournament, TV Sports Markets understands.
UK commercial broadcaster ITV has bought rights to the 2019 and 2023 Rugby World Cups, while deals have also been struck in Japan and sub-Saharan Africa, TV Sports Markets understands.
Strong competition drove up the value of rights to the 2019 Rugby World Cup in Ireland this week, despite a much worse time zone than in 2015.
Holding this year’s Rugby World Cup in England helped World Rugby earn an increase of about 47 per cent in total media rights revenue compared to the 2011 tournament.
World Rugby, rugby union’s global governing body, has earned a strong increase in the value of its Rugby World Cup media rights in Latin America.
Strong commitments – in both financial and attention terms – offered by the RDA Television and IEC in Sports agencies persuaded World Rugby to eschew larger players in its search for a new distribution partner for its second-tier properties.
World Rugby, the sport’s governing body, exceeded expectations in a deal agreed earlier this month with pay-television operator Sky New Zealand for the rights to the 2015 Rugby World Cup.
The bidding for the rights for the competitions of European Professional Club Rugby, the new European governing body for club rugby, is set to be a battle between incumbent rights-holders Pitch International and the IMG Media agency.
TF1 deal keeps IRB on course for 'richest World Cup ever' in 2015