World RX seals latest UK rights deal with Channel 4

UK commercial broadcaster Channel 4 has acquired rights to the World Rallycross Championship (World RX) motor-racing series.

Channel 4 will broadcast an hour-long highlights programme after each round of the competition.

Coverage will be available on the main Channel 4 television platform, as well as via the broadcaster’s All4 on-demand service.

Terms of the deal were not disclosed.

Paul Bellamy, managing director of World RX, said: “With its large audience reach and multiple viewing platforms, we see this agreement with Channel 4 as an excellent opportunity for World RX to further broaden its growing fan base.”

The deal comes after World RX last month also brokered a rights agreement with UK free-to-air digital television channel FreeSports for the 2018 season.