Asian Football Confederation (AFC)

All of the industry’s major rights agencies were present in Bahrain this week at the Asian Football Confederation annual congress to try to agree media-rights deals with Asian federations.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.