Asian Football Confederation (AFC)

Latest Features

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

A consortium of major rights-holders is about to launch legal action in the Saudi courts against the beoutQ pirate broadcast operation, which the rights-holders believe is backed by the Saudi government., SportBusiness Media understands.

Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.

T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle

The Asian Football Confederation has announced a rights deal with Turkish pay-television broadcaster D-Smart to broadcast AFC competitions in the country from 2021 to 2024

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period

Features

Frank Dunne talks to Patrick Murphy, chief executive of DDMC Fortis, on the agency’s deal for the global commercial rights to the competitions of the Asian Football Confederation. The long-form agreement was signed on October 29.

DDMC Fortis, the agency created to sell global commercial rights to the competitions of the Asian Football Confederation, will go to market next year in bullish mood, despite having paid a rights fee – $…

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Second-round bids for Asian Football Confederation media and marketing rights were due on Thursday evening (April 26) Malaysia time. It is understood none of the bidders from the first round, which included agencies and broadcasters, have been eliminated from the process.

Next week’s first-round bids for Asian Football Confederation commercial rights are expected to see an unprecedented level of competition between all major sports-rights agencies.

The Asian Football Confederation’s media and marketing rights tenders – sent out earlier this month – do not cover the Middle East and North Africa, TV Sports Markets has learned.

Asian Football Confederation media rights in the Indian subcontinent are likely to remain steady or fall in value, with no deal in place for the 2017 to 2020 cycle.

The Asian Football Confederation said this week there were three main reasons why the value of its media and marketing rights would increase in the next cycle.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

The Asian Football Confederation ends nearly two years of speculation and confirms the extension the World Sport Group agency negotiated to its existing deal is dead.

Commercial broadcaster Nine will pay between A$3.5m (€2.4m/$2.7m) and A$4m for free-to-air rights to the Australian national team’s remaining 2018 World Cup qualifiers.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

The value of Asian Football Confederation rights doubled in Thailand after a renewed deal with commercial broadcaster BBTV.

Sheikh Salman bin Ebrahim al-Khalifa, the president of the Asian Football Confederation, is planning to set up an ad-hoc committee of experts to evaluate the AFC’s options for its rights beyond 2020.

A victory for Sheikh Salman bin Ebrahim al-Khalifa in Fifa presidential election could have major repercussions on the sale of Asian Football Confederation media rights.

The Asian Football Confederation will enjoy a huge increase in the value of its rights in China in its new deal with Le Sports.

The annual congress of the Asian Football Confederation, which took place this week in Bahrain, was ostensibly a political event - but a whole range of media-rights issues were under discussion.

All of the industry’s major rights agencies were present in Bahrain this week at the Asian Football Confederation annual congress to try to agree media-rights deals with Asian federations.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.