Asian Football Confederation (AFC)

Latest Features

A consortium of major rights-holders is about to launch legal action in the Saudi courts against the beoutQ pirate broadcast operation, which the rights-holders believe is backed by the Saudi government., SportBusiness Media understands.

Frank Dunne talks to Patrick Murphy, chief executive of DDMC Fortis, on the agency’s deal for the global commercial rights to the competitions of the Asian Football Confederation. The long-form agreement was signed on October 29.

DDMC Fortis, the agency created to sell global commercial rights to the competitions of the Asian Football Confederation, will go to market next year in bullish mood, despite having paid a rights fee – $…

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Second-round bids for Asian Football Confederation media and marketing rights were due on Thursday evening (April 26) Malaysia time. It is understood none of the bidders from the first round, which included agencies and broadcasters, have been eliminated from the process.

China's hosting of the 2023 Asian football Cup has “significantly increased” the probability of agency DDMC Fortis exceeding its financial targets in selling the commercial rights for the tournament, chie…

The Asian Football Confederation has issued an Invitation to Tender for its package of media rights covering the 2021-2024 broadcast cycle in Saudi Arabia

Qatar-based beIN Media Group said on Tuesday it will take legal action against the Asian Football Confederation in response to the latter’s decision to strip it of exclusive broadcast rights in Saudi A…

The Asian Football Confederation confirmed on Tuesday it has removed from beIN Sports exclusive rights in Saudi Arabia to its competitions, claiming the move will help it tackle the illegal exploitation…

Features

Next week’s first-round bids for Asian Football Confederation commercial rights are expected to see an unprecedented level of competition between all major sports-rights agencies.

The Asian Football Confederation’s media and marketing rights tenders – sent out earlier this month – do not cover the Middle East and North Africa, TV Sports Markets has learned.

Asian Football Confederation media rights in the Indian subcontinent are likely to remain steady or fall in value, with no deal in place for the 2017 to 2020 cycle.

The Asian Football Confederation said this week there were three main reasons why the value of its media and marketing rights would increase in the next cycle.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

The Asian Football Confederation ends nearly two years of speculation and confirms the extension the World Sport Group agency negotiated to its existing deal is dead.

Commercial broadcaster Nine will pay between A$3.5m (€2.4m/$2.7m) and A$4m for free-to-air rights to the Australian national team’s remaining 2018 World Cup qualifiers.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

The value of Asian Football Confederation rights doubled in Thailand after a renewed deal with commercial broadcaster BBTV.

Sheikh Salman bin Ebrahim al-Khalifa, the president of the Asian Football Confederation, is planning to set up an ad-hoc committee of experts to evaluate the AFC’s options for its rights beyond 2020.

A victory for Sheikh Salman bin Ebrahim al-Khalifa in Fifa presidential election could have major repercussions on the sale of Asian Football Confederation media rights.

The Asian Football Confederation will enjoy a huge increase in the value of its rights in China in its new deal with Le Sports.

The annual congress of the Asian Football Confederation, which took place this week in Bahrain, was ostensibly a political event - but a whole range of media-rights issues were under discussion.

All of the industry’s major rights agencies were present in Bahrain this week at the Asian Football Confederation annual congress to try to agree media-rights deals with Asian federations.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.