Asian Football Confederation (AFC)
The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.
Second-round bids for Asian Football Confederation media and marketing rights were due on Thursday evening (April 26) Malaysia time. It is understood none of the bidders from the first round, which included agencies and broadcasters, have been eliminated from the process.
Next week’s first-round bids for Asian Football Confederation commercial rights are expected to see an unprecedented level of competition between all major sports-rights agencies.
The Asian Football Confederation’s media and marketing rights tenders – sent out earlier this month – do not cover the Middle East and North Africa, TV Sports Markets has learned.
Commercial broadcaster Nine will pay between A$3.5m (€2.4m/$2.7m) and A$4m for free-to-air rights to the Australian national team’s remaining 2018 World Cup qualifiers.
Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.
The value of Asian Football Confederation rights doubled in Thailand after a renewed deal with commercial broadcaster BBTV.
Sheikh Salman bin Ebrahim al-Khalifa, the president of the Asian Football Confederation, is planning to set up an ad-hoc committee of experts to evaluate the AFC’s options for its rights beyond 2020.
A victory for Sheikh Salman bin Ebrahim al-Khalifa in Fifa presidential election could have major repercussions on the sale of Asian Football Confederation media rights.
The Asian Football Confederation will enjoy a huge increase in the value of its rights in China in its new deal with Le Sports.
The annual congress of the Asian Football Confederation, which took place this week in Bahrain, was ostensibly a political event - but a whole range of media-rights issues were under discussion.
All of the industry’s major rights agencies were present in Bahrain this week at the Asian Football Confederation annual congress to try to agree media-rights deals with Asian federations.
The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.