Asian Football Confederation (AFC)
StarTimes strikes AFC rights deal in sub-Saharan Africa
Pay-television broadcaster StarTimes has announced a media-rights deal with the Asian Football Confederation to show coverage of its major national and club competitions across sub-Saharan Africa
AFC resets revenue expectations with FMA as sales drag on
The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running deal to represent the Asian Football Confederation’s commercial rights in Japan until 2024.
Spring Media’s Fanseat acquires AFC rights across Europe
Sports streaming service Fanseat has acquired rights to show Asian Football Confederation major national and club team tournaments for 2021 and 2022
LaLigaSportsTV picks up AFC Champions League rights in Spain
LaLigaSportsTV, the OTT streaming platform of LaLiga, has acquired broadcast rights in Spain and Andorra to Asia’s AFC Champions League from 2021 to 2024.
Saudi Sports Company acquires AFC media rights
Saudi Arabian state-owned media company Saudi Sports Company has acquired media rights for Asian Football Confederation competitions in the 2021-24 cycle
Russia’s TV Start secures AFC rights for 2021-24 cycle
The Asian Football Confederation has named sports broadcaster TV Start as their new media partner in Russia and the CIS territories.
TV Start will show the AFC’s major competitions from 2021 to 2024.
C More adds AFC rights to football output
Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.
AFC agrees landmark Bangladeshi deal with new broadcaster T Sports
T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle
Turkey’s D-Smart secures AFC rights for 2021-24 cycle
The Asian Football Confederation has announced a rights deal with Turkish pay-television broadcaster D-Smart to broadcast AFC competitions in the country from 2021 to 2024
Sportradar becomes AFC data and video partner
Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
KJSMWorld to launch digital platform in Cambodia, Laos on back of AFC rights deal
The Asian Football Confederation has signed off on another rights agreement in a deal with the Korea-based KJSMWorld Corp. media group and agency, covering Cambodia and Laos
United Media acquires AFC rights in Southeast Europe
The Asian Football Confederation has agreed a deal with United Media, owner of the Sportklub channels, to broadcast AFC competitions in Southeast Europe
AFC and Canal Plus ink Myanmar rights deal
The Asian Football Confederation has named pay-television broadcaster Canal Plus Myanmar as its rights-holding broadcaster in the territory from 2021 to 2024, in a deal brokered by the Football Marketing…
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Strong competition lifts AFC fee in Vietnam in pre-Covid deal
The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.