BeIN Media Group

German public-service broadcaster ARD has called for the Handball World Championships to be added to the list of protected sports events reserved for free-to-air coverage in Germany.

BeIN Media Group’s recent rights deals in Canada, as well as negotiations in Spain and Turkey, demonstrate the company’s ability to adapt to market conditions in expanding its pay-television operation beyond its core market of the Middle East and North Africa.

The Pitch International agency secured a late rights deal in the critical German market for the 2015 men’s Handball World Championship at the end of December – the last major market where a deal was outstanding.