Bundesliga International

Football

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.
Football
Media

Subscription broadcaster Eleven Sports’ deal for exclusive rights in Portugal to the English Premier League was enabled largely due to low first-round bids from competitors.
Football

Media group Network4, the new Bundesliga rights-holder in Hungary, will this weekend become the first broadcaster in Europe to make use of the German league’s new interactive feed service.
Football

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
Football
Media

Sony has committed to promoting the Bundesliga via on-the-ground activations and marketing across its media platforms to create greater visibility for the league.
Football

Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent
Football

The German Bundesliga will be broadcast across nine South American countries by ESPN’s newly-launched Star+ streaming service under a five-year agreement announced this afternoon.
Football
Media

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football

Pay-television broadcaster Sky has secured exclusive rights to broadcast the top-tier German Bundesliga in the UK and Ireland for four seasons, from 2021-22 to 2024-25
Football

Pay-television broadcaster DigitAlb has agreed a new deal in Albania and Kosovo for exclusive rights to the Bundesliga, the top tier of club football in Germany
Football

Bundesliga International chief executive Robert Klein has said that Germany’s top-tier league has secured a “strong increase” for its international media rights across Europe from 2021-22.
Football

Media company Nordic Entertainment Group (Nent Group) has this morning unveiled its launch plans for the Netherlands through the acquisition of rights to German football’s Bundesliga and the Formula 1…
Football

Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.
Football

The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.
Football

Hungarian media group Network4 has acquired rights to Germany’s Bundesliga for the next four seasons. The deal also grants Network4 rights to the second-tier 2.B
Football

Sky Italia has renewed its rights agreement for the Bundesliga, the top tier of club football in Germany, until the end of the 2024-25 season, while the pay-television broadcaster has also struck a deal…
Football

The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
Football

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and data rights.