Bundesliga International

Multi-sport

LIVENow, the streaming platform launched by Aser Ventures, has recruited the experienced sports media rights executive Peter Leible as head of sport
Football

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
Football

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Football

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
Football

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Football

Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.
Football

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Football

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Football

Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.
Football

The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.
Football

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
Football

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil
Football

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Football

The German Football League (DFL) is providing its international rights-holding broadcasters with IP-based live streaming through its tie-up with Amazon Web Services, the cloud computing subsidiary of Amazon
Football

Subscription TV network Sky Mexico has agreed a two-year deal to become the home of the Bundesliga and 2. Bundesliga in Mexico and Central America ahead of the 2020-21 season
Football

OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil
Football

Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.
Football

Brazilian commercial broadcaster Band is moving closer to agreeing a deal for free-to-air rights to the German Bundesliga, SportBusiness understands.