Bundesliga International

Football

Bundesliga International chief executive Robert Klein has said that Germany’s top-tier league has secured a “strong increase” for its international media rights across Europe from 2021-22.
Football

Media company Nordic Entertainment Group (Nent Group) has this morning unveiled its launch plans for the Netherlands through the acquisition of rights to German football’s Bundesliga and the Formula 1…
Football

Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.
Football

The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.
Football

Hungarian media group Network4 has acquired rights to Germany’s Bundesliga for the next four seasons. The deal also grants Network4 rights to the second-tier 2.B
Football

Sky Italia has renewed its rights agreement for the Bundesliga, the top tier of club football in Germany, until the end of the 2024-25 season, while the pay-television broadcaster has also struck a deal…
Football

The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
Football

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and data rights.
Multi-sport

LIVENow, the streaming platform launched by Aser Ventures, has recruited the experienced sports media rights executive Peter Leible as head of sport
Football

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
Football

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Football

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
Football

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Football

Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.
Football

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Football

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Football

Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.
Football

The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.