HomeFootballNordics

Nent confident in Bundesliga deal as it continues European expansion

Thomas Mueller celebrates with Bayern Munich's Polish forward Robert Lewandowski. (Photo by MATTHIAS SCHRADER/POOL/AFP via Getty Images)

Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Related Articles

Football
Nordics

The Nordic Entertainment (Nent) Group will pay an increased rights fee to the Swedish Elite Football Dam (EFD) for exclusive rights to the top tier of women’s football in Sweden, the Damallsvenskan, in 10 countries from 2022 to 2026.
Football
Poland

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.

Related News

Football
Germany

Deutsche Telekom has acquired exclusive rights in Germany to the Coupe de France
Football
Global

The IMG agency is understood to have secured deals with 36 broadcasters since coming on board to sell the international rights to the Saudi Professional League (SPL) in the wake of Cristiano Ronaldo’s a…
Football
Germany

Media platform OneFootball and subscription sports streaming service DAZN have announced a distribution deal for the German and Austrian markets
Football
Asia

Sports broadcaster SPOTV has acquired rights in a host of Asian markets to the 2022 Fifa Club World Cup

Most recent

Skiing
Europe

As the battle over the centralisation of skiing rights rumbles on, Infront’s on-sale of Swiss-Ski rights has sprung no surprises, with the agency discreetly agreeing deals with existing FIS World Cup broadcasters.
Football
Germany

Uefa will see a slight increase in the value of its Champions League media rights in Germany amid tough conditions for rights-holders as a result of macroeconomic gloom, cost-cutting and uncertainty over the potential sale of pay-television broadcaster Sky Deutschland.
Motorsport
Spain

An absence of strong competition ensured multi-platform broadcaster DAZN renewed its rights in Spain to MotoGP at a flat fee, mirroring recent trends for major media rights deals in the country.
Cricket
India

Viacom18 secured rights to the new Women’s Premier League T20 competition after lodging a massive bid for the rights, despite a lack of competition from rival broadcasters.