CBA (Chinese Basketball Association)

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The Infront agency, which is consulting the Chinese Basketball Association on the sale of its international media rights on a deal-by-deal basis, struck the CBA’s deal across Southeast Asia with Sportsfix this month.

The Chinese Basketball Association is close to reaching its media-rights income target of $60m (€51m) per season for the current cycle.

Online streaming platform Tencent is close to agreeing a deal for domestic Chinese Basketball Association rights for a fee close to the total value of the association’s digital rights last season.

The Chinese Basketball Association has ended its media-rights relationship with the Infront Sports & Media agency and will launch a sales process for a new deal.

North American pay-television broadcaster One World Sports has extended a rights deal for games operated by the Chinese Basketball Association (CBA).