Kevin McCullagh, Asia office

Varavuth Jentanakul, founder and chief executive of Thai media company Zense Entertainment, explains the story behind his company’s landmark eight-year deal for Football Association of Thailand rights.

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

Thai media company Zense Entertainment and international broadcaster Eleven Sports are discussing the creation of a linear and digital media platform for Thai domestic football in the wake of Zense’s landmark eight-year rights deal with the Thai FA.

The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

Chinese internet giant Tencent picked up the English Premier League rights for the 2020-21 season at a massive discount compared to the value of the terminated deal with previous rights-holder PPTV.

China’s sports media-rights market is in the throes of a major correction, with the OTT platforms that have driven growth in the last five years seeking to renegotiate a string of deals.

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.

While Sri Lanka Cricket has closed a protracted sales process for its global media rights from 2020 to 2023, the board’s income for the period is yet to be fully determined and will be affected by a shifting international cricket calendar.

The value of FA Cup rights in Hong Kong fell again in commercial broadcaster TVB’s deal for the 2020-24 cycle, which followed the collapse of the two prior broadcast agreements in the territory.

Fox Sports Asia is in a challenging series of carriage negotiations in its key markets, with pay-television platforms trying to use the pan-regional broadcaster’s eroded sports portfolio to drive down fees.

The value of NBA rights in the Philippines has fallen sharply due to the withdrawal of two major sports broadcasters, Solar Entertainment and ABS-CBN, from the market.