Kevin McCullagh, Asia office

Amazon’s first sports rights acquisition in Australia left local industry insiders puzzled and expecting further moves for sports content by the tech giant.

Australian pay-television operator Foxtel snatched the Super Netball domestic league and national-team netball rights from commercial broadcaster Nine with an offer of a guaranteed rights fee that trumped its rival’s revenue-share proposal.

The Pakistan Cricket Board is emerging from a round of global rights sales for the 2021-23 cycle with respectable rights fees, industry insiders say, in a vastly changed and more challenging market compared to its last sales cycle.

The Australian Football League has clawed back losses it is suffering due to Covid-19-related renegotiations of its domestic media-rights deals in a two-year extension of its biggest deal, with pay-television operator Foxtel.

It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sports media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.

The value of Uefa club competition rights in Indonesia has risen incrementally in a renewal with media group Emtek, covering the three seasons from 2021-22 to 2023-24.

Rugby union digital media platform Rugbypass has stepped back from the rights market after putting its streaming business ambitions on pause, resulting in falls in the value of Six Nations and European Professional Club Rugby rights it previously held, in replacement deals in the Asia-Pacific region.

Amazon’s push for New Zealand Cricket rights in India stirred the local media-rights market, helping the board secure a strong deal with the ecommerce giant. But the market does not expect Amazon to move quickly into sports rights in India – instead, it anticipates the same careful approach the company has used in other territories it has entered.

Varavuth Jentanakul, founder and chief executive of Thai media company Zense Entertainment, explains the story behind his company’s landmark eight-year deal for Football Association of Thailand rights.

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

Thai media company Zense Entertainment and international broadcaster Eleven Sports are discussing the creation of a linear and digital media platform for Thai domestic football in the wake of Zense’s landmark eight-year rights deal with the Thai FA.

The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.