Varavuth Jentanakul, founder and chief executive of Thai media company Zense Entertainment, explains the story behind his company’s landmark eight-year deal for Football Association of Thailand rights.
The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.
Thai media company Zense Entertainment and international broadcaster Eleven Sports are discussing the creation of a linear and digital media platform for Thai domestic football in the wake of Zense’s landmark eight-year rights deal with the Thai FA.
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.
While Sri Lanka Cricket has closed a protracted sales process for its global media rights from 2020 to 2023, the board’s income for the period is yet to be fully determined and will be affected by a shifting international cricket calendar.
Fox Sports Asia is in a challenging series of carriage negotiations in its key markets, with pay-television platforms trying to use the pan-regional broadcaster’s eroded sports portfolio to drive down fees.
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