Kevin McCullagh, Asia office

China’s sports media-rights market is in the throes of a major correction, with the OTT platforms that have driven growth in the last five years seeking to renegotiate a string of deals.

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.

While Sri Lanka Cricket has closed a protracted sales process for its global media rights from 2020 to 2023, the board’s income for the period is yet to be fully determined and will be affected by a shifting international cricket calendar.

The value of FA Cup rights in Hong Kong fell again in commercial broadcaster TVB’s deal for the 2020-24 cycle, which followed the collapse of the two prior broadcast agreements in the territory.

Fox Sports Asia is in a challenging series of carriage negotiations in its key markets, with pay-television platforms trying to use the pan-regional broadcaster’s eroded sports portfolio to drive down fees.

The value of NBA rights in the Philippines has fallen sharply due to the withdrawal of two major sports broadcasters, Solar Entertainment and ABS-CBN, from the market.

The Russian Premier League has secured a strong fee from pay-television platform i-Cable for its media rights in Hong Kong.

Indonesian OTT platform Mola TV is scaling back its investment in sports content after concluding it is not delivering value for money. The move is a blow to rights-holders selling into Indonesia as the well-resourced Mola has recently been the source of considerable rights-fee inflation.

The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.

Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.

Australia’s top domestic federations have accepted significant short-term rights-fee cuts in renegotiated deals with domestic broadcasters, prioritising income security in the aftermath of the Covid-19 shutdown.

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.