Commercial Sports Media
SM-Liiga takes advantage as Telia makes first move into sport
Finland’s SM-Liiga defied expectations by substantially increasing the value of its media rights last week thanks to telco Telia’s entrance into the Finnish sports media-rights market.
Commercial Sports Media to advise SM-Liiga on domestic deal
The Commercial Sports Media agency is confident it can grow the value of SM-Liiga domestic media rights despite a tricky local market. CSM was last week appointed as the top-tier Finnish ice hockey league’s adviser.