Commercial Sports Media
TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.
Finland’s SM-Liiga defied expectations by substantially increasing the value of its media rights last week thanks to telco Telia’s entrance into the Finnish sports media-rights market.
The Commercial Sports Media agency is confident it can grow the value of SM-Liiga domestic media rights despite a tricky local market. CSM was last week appointed as the top-tier Finnish ice hockey league’s adviser.
The Finnish Ice Hockey Association (FIHA) has appointed the Commercial Sports Media agency in an advisory capacity for its forthcoming media-rights sales process
Sweden-based agency Commercial Sports Media has branched out into a new sport by striking a partnership with A Lyga, the top division of club football in Lithuania