Danish Superliga

The future viability of the European Leagues centralised international media rights project is up for debate, after SportBusiness Media revealed two of the biggest participants were jumping out of the pool after just one cycle.

Football's European Leagues body is to continue with just seven leagues in its international broadcast rights pool for at least one more season, after Denmark and Switzerland ended their participation, SportBusiness can reveal.

The Danish Superliga has generated a marginal increase in its new six-season domestic media rights agreements with TV2 and Viaplay, reflecting a sluggish marketplace shorn of competition and hindered by legislative restrictions.

The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline

The Danish Superliga has kicked off its domestic broadcast rights tender process following the recent approval from the Danish Competition Council to suspend the no single buyer rule

The Danish Superliga will be free to negotiate an exclusive domestic rights deal with a single broadcaster when it next goes to market after the Danish Competition Council agreed to a suspension of theā€¦