Danish Superliga can strike exclusive domestic deal as no single buyer rule scrapped

Supporters of Danish Superliga side FC Midtjylland (Photo by Geert van Erven/BSR Agency/Getty Images)

The Danish Superliga will be free to negotiate an exclusive domestic rights deal with a single broadcaster when it next goes to market after the Danish Competition Council agreed to a suspension of the no single buyer rule.

The exemption means that rights awarded from 2024-25 onwards in a tender process expected to be held in the first half of next year do not have to be shared between at least two broadcasters.

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