Ekstraklasa

Polish internet company Onet and the Polish division of media company Ringier Axel Springer have agreed four-year extensions to their digital rights packages for the Ekstraklasa, the country’s top football division.

The Polish football league, the Ekstraklasa, is to launch a league channel in a joint venture with its media-rights adviser MP & Silva after offers from broadcasters fell below expectations, TV Sports Markets understands.

Polish telecommunications company Polsat is close to sealing a new rights deal for the second tier of football in the country, according to the PR Zeglad Sportowy news website.

In appointing the MP & Silva agency as adviser for its domestic and international media rights, in a deal based on a ‘top-up’ guarantee, the Polish football league has ostensibly rejected two other business models. But the choice was about the money rather than the model.