Polish pay-television operator NC Plus secured live rights to the Ekstraklasa for the next four seasons after submitting a surprisingly high bid for the league’s international rights.
Polish pay-television operator NC Plus has agreed a deal to extend its rights partnership with the Ekstraklasa, the top division of football in the country, according to multiple reports.
The Ekstraklasa, the top division of football in Poland, has set a deadline of tomorrow (Wednesday) for final bids from the four parties in contention for its pay-television rights.
The award of the domestic live rights to Poland’s top football league, the Ekstraklasa, is likely to come down to a straight shootout between the incumbent rights-holder, pay-television platform NC Plus, and Eleven, the new channel operated by Andrea Radrizzani.
Polish internet company Onet and the Polish division of media company Ringier Axel Springer have agreed four-year extensions to their digital rights packages for the Ekstraklasa, the country’s top football division.
The Polish football league, the Ekstraklasa, is to launch a league channel in a joint venture with its media-rights adviser MP & Silva after offers from broadcasters fell below expectations, TV Sports Markets understands.
Polish telecommunications company Polsat is close to sealing a new rights deal for the second tier of football in the country, according to the PR Zeglad Sportowy news website.
In appointing the MP & Silva agency as adviser for its domestic and international media rights, in a deal based on a ‘top-up’ guarantee, the Polish football league has ostensibly rejected two other business models. But the choice was about the money rather than the model.