Esporte Interativo (Brazil)
Facebook and Esporte Interativo are set to strike a deal for Uefa Champions League rights in Brazil at a much-reduced price
The summer of 2017 will prove a critical period in determining where major football rights in Brazil will end up for the next few years.
Reigning Brazilian champion Palmeiras has brought the battle over Série A club’s pay-television rights to an end by agreeing a deal with Esporte Interativo from 2019.
Social media platform Facebook has acquired rights to the Uefa Champions League in Brazil, according to multiple reports, while sports broadcaster Esporte Interativo has extended its deal for the European club football competition.
An audacious offer from Esporte Interativo has loosened Globo’s stranglehold on Brazilian domestic football.
The financial might of major US network Turner Broadcasting System, allied to strong local market knowledge, will enable Brazilian sports broadcaster Esporte Interativo to be both competitive in the rights market and distinctive from rivals in its programming, the broadcaster believes.
ESPN’s desire for football content after losing out on the Champions League has helped Uefa achieve a significant rise in the value of the Europa League in Brazil.
The acquisition of the Champions League rights earlier this month paves the way for Brazilian commercial channel Esporte Interativo to enter the pay-television market, while simultaneously damaging its future rival ESPN.