Football Marketing Asia (FMA)
Fite nets first football rights deal in Europe
Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
Asia Football Group named new AFC rights agency, FMA staff to transfer over
Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
Coupang pays big uplift to take AFC rights from 2025-28
South Korean e-commerce company Coupang secured exclusive Asian Football Confederation rights from 2025 to 2028 after agreeing to pay a significant uplift.
EXCLUSIVE: AFC has deal in place with special purpose vehicle following FMA termination
The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
K+ outbids rivals to net AFC rights in Vietnam from 2025-28
Pay-television broadcaster K+ secured exclusive rights to all Asian Football Confederation competitions in Vietnam from 2025 to the end of 2028 after agreeing to pay a 50-per-cent uplift.
Coupang nets exclusive AFC rights in Korea
South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Shinai to hold AFC rights in China after termination of Super Sports Media deal – UPDATED
The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
AFC requests termination of Super Sports Media rights deal in China over unpaid fees
The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Falling Japanese market drags down AFC global rights value
A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
Sky NZ nets two-year deal for AFC rights
Pay-television broadcaster Sky New Zealand has secured a two-year agreement, covering 2021 and 2022, for exclusive media rights to the Asian Football Confederation's major national team and club competitions
Strong AFC deal for FMA as Eleven moves for launch content
The scramble to replace Fox Sports Asia helped the Football Marketing Asia agency secure a strong deal for Asian Football Confederation rights last month in several important Southeast Asia markets.
Kaiyan Chen to lead Premier League media rights sales in APAC
The English Premier League has appointed Kaiyan Chen as head of media sales in the Asia-Pacific region, starting in December
Edelston leaving Premier League for Formula E
The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
Eleven to launch digitally in Southeast Asia after AFC rights acquisition
Aser Ventures' international sports broadcaster Eleven is launching a new subscription service in seven Asia-Pacific markets
ESPN lands AFC rights in Latin America, Central America and Caribbean
The Asian Football Confederation has announced international sports broadcaster ESPN as its new rights-holder in Latin America, Central America, and non-exclusively in the Caribbean, for AFC competitions…
AFC lands in-flight, in-ship rights deal with Sport 24
The Asian Football Confederation has unveiled a deal for Sport 24 to become its in-flight and in-ship broadcaster through to 2024